This Is Definitely Real is the world's first Alternate Reality Cinema.

Combining elements of immersive theater, cinema, movement building, technology, and viral marketing, we tell stories that change that world.

Our first story, "I Dared My Best Friend To Ruin My Life, He's Succeeding," brings you into Zander's reality, where nothing is as it seems, and disinformation and tribalism are tearing us apart.